Tag: website personalisation

4 Creative Ways To Drive Sales With Product Recommendations

Product recommendations are nothing new. Huge numbers of ecommerce stores are using them somewhere on their site, and rightly so. When used well, recommendations raise conversions and order values, improve bounce rates and result in happier, more engaged customers. Just ask Amazon – almost a third of its revenue comes from product recommendations. However, many stores limit their use to upsells … Continue reading…

18 Practical Ideas for Ecommerce Personalization

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t … Continue reading…

How to Use Website Personalization for a Killer Homepage

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your … Continue reading…

Maximising Your Customers – an Ecommerce Seminar with Bunting and I-COM

Maximising Your Customers I-COM and Bunting are pleased to invite you to a free breakfast seminar in Manchester on the 29th of June. With online marketing continually changing, being at the forefront of technology is pivotal to business growth. In this seminar you will gain insights into how personalisation can make a great impact on … Continue reading…

How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your … Continue reading…

Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, … Continue reading…

A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average … Continue reading…

5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick … Continue reading…

Why Website Personalization Matters

Why Website Personalization Matters Why does website personalization matter? There can be a striking difference between the cold and impersonal world of online retailing and visiting your friendly neighbourhood shop. If you visit a local shop regularly, the retailer will get to know you, they will greet you when you enter the store and, most … Continue reading…