Tag: personalization

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, … Continue reading…