Tag: ecommerce

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…

What Did We Learn From the eCommerce Expo This Year?

Last week, the Bunting team traded sunny Manchester for drizzly London, but all for a good reason: the eCommerce Expo. We spent 2 days at the Olympia speaking to a wide range of e-commerce professionals, demoing our tool and hearing inspiring talks covering all aspects of e-commerce. It was the first time the expo was co-located with … Continue reading…

Bunting Pairs with Shopware!

We’re excited to announce a new partnership with an innovative eCommerce platform at the forefront of the industry: Shopware! Shopware create beautiful, responsive eCommerce solutions, trusted by over 54,000 online stores globally. At the heart of Shopware’s ethos is what they call emotional shopping: creating beautiful, vibrant shopping experiences that produce a dramatic effect on … Continue reading…

Why Should You Go to the Ecommerce Expo This Month?

There is one event this year that will be entirely dedicated to the breadth of e-commerce. That event is the eCommerce Expo. On the 28th and 29th of September, thousands of B2C and B2B professionals will meet together at Olympia, London to share, learn, inspire and discuss all things e-commerce. We’ll be there, and we want … Continue reading…

How Your Online Store Should Prepare for the Black Friday Five-day

When it comes to profits, Black Friday is every retailer’s favourite American export. As manic as it may be, it is an amazing opportunity to drive sales, and capture new customers. This year will be no exception. The big difference this year, however, is it’s predicted to be an overwhelmingly online event that will take place … Continue reading…

18 Practical Ideas for Ecommerce Personalization

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t … Continue reading…

Mobile is Taking Over. Here’s What You Should Be Doing.

It’s official. Mobile is taking over eCommerce. Smartphones were previously considered to be a platform for browsing or researching products. However when it came to actually buying, that was left to the realm of desktop. Not anymore. In the UK, 48.9% of eCommerce purchases now take place on mobile; a significant rise from the 43% … Continue reading…