Category: Website Personalization

Email isn’t dead … but if you don’t personalize, it will be

Email marketing has been getting some hard press as of late. Some of this is understandable – emails are becoming increasingly easier to ignore, and, with emerging channels competing for consumers’ attentions, many argue that email is a dying medium. But the facts remain: email is still one of the biggest traffic drivers, it is 40 … Continue reading…

Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, … Continue reading…

All in one basket? Ecommerce vs the ‘real’ world

We use plenty of real-world terms to refer to ecommerce websites, from ‘shopping basket’ to ‘store front’ to ‘check out’, but are they more than just analogies? Some aspects of ecommerce are more closely related with bricks-and-mortar retail than you might think, creating opportunities to apply decades of research and experience to even the most … Continue reading…

A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average … Continue reading…

5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick … Continue reading…

Why Website Personalization Matters

Why Website Personalization Matters Why does website personalization matter? There can be a striking difference between the cold and impersonal world of online retailing and visiting your friendly neighbourhood shop. If you visit a local shop regularly, the retailer will get to know you, they will greet you when you enter the store and, most … Continue reading…

Bunting Software and the Great British Business Show

Bunting Software, The Great British Business Show and a very special guest!   As a champion of growing ecommerce businesses we’ve helped some well known online giants improve and grow into the finished article they are today. As we were once a new start up ourselves, we understand the pitfalls and rewards, especially in the … Continue reading…

Ground Breaking Software Improving Ecommerce Conversions Globally

Ecommerce Manager? Online Store Owner? Ecommerce Developer? Anybody working in ecommerce, from the website developer to the pick and pack teams at the end of the order process understands the need to convert visitors into orders. Not just to convert, but to keep converting and keep customers happy enough to come back, again and again. … Continue reading…

Product recommendations: the 3 biggest mistakes you cannot afford to make

There is a reason why 70% of Amazon’s website is made up of product recommendations. When done well, they can massively increase AOV (average order values) and site-wide conversion rates. However, when implemented badly, they can actually harm your bottom line. In this post, I’ll run through the 3 most common mistakes that many sites are currently … Continue reading…