Category: Website Optimisation

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

Ecommerce Optimisation: What you really need to consider for Q3

So we’ve made it half-way through the year which, to ecommerce folk, means we’ve reached Q3 of 2016. We’ve seen a lot and learned a lot this year, with surprises along the way.  So, given what’s happened so far, what should you be considering for the next quarter? 1. It’s time to get video savvy … Continue reading…