Category: Marketing

All in one basket? Ecommerce vs the ‘real’ world

We use plenty of real-world terms to refer to ecommerce websites, from ‘shopping basket’ to ‘store front’ to ‘check out’, but are they more than just analogies? Some aspects of ecommerce are more closely related with bricks-and-mortar retail than you might think, creating opportunities to apply decades of research and experience to even the most … Continue reading…

5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick … Continue reading…