Category: Email Marketing

How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your … Continue reading…

Email isn’t dead … but if you don’t personalize, it will be

Email marketing has been getting some hard press as of late. Some of this is understandable – emails are becoming increasingly easier to ignore, and, with emerging channels competing for consumers’ attentions, many argue that email is a dying medium. But the facts remain: email is still one of the biggest traffic drivers, it is 40 … Continue reading…