It’s that time of year again.
The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how can we do that at this chaotic time of the year?
Here are our 4 suggestions for raising sales and order values this Christmas season.
1. Stocking fillers
A great way to boost sales and order values this Christmas is to use ‘stocking fillers’ – smaller, lower priced items that could be used as a gift (be it the genuine or joke variety!). Stocking fillers are often bought impulsively in-store, so why not try replicate this in your online store? One way is to create a list of ‘trending’ or best-selling Christmas gifts under a certain price on your homepage. You could also display them on your cart page to up order values, along with personalised cross-sells.
2. Give first time visitors what they want
Delivery costs matter. And they matter even more during the Christmas shopping season, when many visitors are ditching the high street, and buying from multiple stores across the web. A great way to do this is to target first time visitors with a minimum spend offer of free delivery.
This adds the benefit of making a great first impression to shoppers who may turn into repeat customers after the holiday season. You could take this a step further and add a coupon for the January sales, incentivising new customers to return to your store.
3. As it’s Christmas … why not give away a free gift?
A great way to increase order values and to strengthen your brand image, is to offer a free gift in return for a minimum spend. This gift can even be personalised to be brand-specific, depending on the customer’s favourite brand. Bonus points if that gift can be something festive or appropriate for the season.
This is likely to work best with returning visitors, as you’re essentially rewarding them for their loyalty. And, by making them feel like VIPs, they may well become brand ambassadors.
4. Create a gift inspiration section of your store
Let’s face it – many people shopping for presents online will often have a browse for ideas before they’ve even decided what kind of gift to get for someone.
If your store is the type that sells items that could be given away as gifts, why not launch a gift inspiration section? Allow your visitors to then filter categories to personalise this section and gather ideas for that perfect present. You’re likely to see increased sales as a natural consequence.
So, good luck with the seasonal shopping frenzy, and stay tuned as we’ll be giving away some more ideas for raising sales in the coming weeks.
Like the sound of any of these ideas? Get in touch with the Bunting team to discuss how we can personalise your e-commerce store this Christmas.