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How Your Online Store Should Prepare for the Black Friday Five-day

Posted on Categories ecommerce, MarketingTags , , ,

When it comes to profits, Black Friday is every retailer’s favourite American export. As manic as it may be, it is an amazing opportunity to drive sales, and capture new customers. This year will be no exception. The big difference this year, however, is it’s predicted to be an overwhelmingly online event that will take place … Continue reading…

4 Creative Ways To Drive Sales With Product Recommendations

Posted on Categories ecommerce, Marketing, Product RecommendationsTags , ,

Product recommendations are nothing new. Huge numbers of ecommerce stores are using them somewhere on their site, and rightly so. When used well, recommendations raise conversions and order values, improve bounce rates and result in happier, more engaged customers. Just ask Amazon – almost a third of its revenue comes from product recommendations. However, many stores limit their use to upsells … Continue reading…

3 reasons why your website visitors aren’t buying (and what to do about it)

Posted on Categories ecommerce, Marketing

It’s a common frustration for e-commerce marketers – you plough money into SEO, advertising, and social media to drive targeted traffic to your site. You work on conversion rate optimisation. But your visitors don’t buy. Or at least, don’t convert at numbers any where near what you’d like to see. The median conversion rate for e-commerce sits … Continue reading…

Ecommerce Optimisation: What you really need to consider for Q3

Posted on Categories ecommerce, Marketing, Website optimisationTags , , , ,

So we’ve made it half-way through the year which, to ecommerce folk, means we’ve reached Q3 of 2016. We’ve seen a lot and learned a lot this year, with surprises along the way.  So, given what’s happened so far, what should you be considering for the next quarter? 1. It’s time to get video savvy … Continue reading…

18 Practical Ideas for Ecommerce Personalization

Posted on Categories ecommerce, Marketing, Website PersonalizationTags , , , ,

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t … Continue reading…

Mobile is Taking Over. Here’s What You Should Be Doing.

Posted on Categories ecommerce, mCommerceTags ,

It’s official. Mobile is taking over eCommerce. Smartphones were previously considered to be a platform for browsing or researching products. However when it came to actually buying, that was left to the realm of desktop. Not anymore. In the UK, 48.9% of eCommerce purchases now take place on mobile; a significant rise from the 43% … Continue reading…

How to Use Website Personalization for a Killer Homepage

Posted on Categories ecommerce, Product Recommendations, Website PersonalizationTags , , ,

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your … Continue reading…

Protect Your Bottom Line: Currency Considerations for Online Sellers

Posted on Categories currency, ecommerceTags , , ,

This guest post has been provided by our partner World First, an award-winning foreign exchange specialist that helps online sellers get more for their money when making currency transfers. There are a lot of things that an online seller has to be aware of. From logistics to listings and tax to translation, it’s hard to … Continue reading…

Maximising Your Customers – an Ecommerce Seminar with Bunting and I-COM

Posted on Categories Bunting, ecommerce, Marketing, Website PersonalizationTags , , ,

Maximising Your Customers I-COM and Bunting are pleased to invite you to a free breakfast seminar in Manchester on the 29th of June. With online marketing continually changing, being at the forefront of technology is pivotal to business growth. In this seminar you will gain insights into how personalisation can make a great impact on … Continue reading…

How to create the perfect abandoned cart email

Posted on Categories Email, Website PersonalizationTags , , ,

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your … Continue reading…