Share Image

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Posted on Categories Ecommerce, Product Recommendations, Website Optimisation, Website PersonalizationTags , , , ,

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

Posted on Categories Ecommerce, MarketingTags ,

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

5 Personalization Ideas to Beat the January Blues, and Sell More

Posted on Categories Ecommerce, Marketing, Website Personalization

It’s January. It’s back to work after the festive rush, and things are certainly slower. Selling off stock in January sales may bring in some bargain-hungry shoppers, but conversions are generally lower as consumers feel the pinch after the last quarter’s spending. This isn’t all too surprising. Black Friday and Cyber Monday are now such … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

Posted on Categories Ecommerce, mCommerce, Website OptimisationTags , , , ,

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

Posted on Categories Ecommerce, Product RecommendationsTags , ,

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…

4 Ways to Boost Sales this Christmas with Personalization

Posted on Categories Ecommerce, Marketing, Website Personalization

It’s that time of year again. The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how … Continue reading…